A WordPress SEO tool that has been done for ten years, what is it acquired by, and why is its income going down?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- WordPress site building, hosting and SEO platform: free plugin plus cloud console, Agent X inputting "industry + city" to automatically generate a website with content, Schema and ranking tracking, and directly hosting it.
- who is it for
- Individuals doing local customer acquisition and Rank-and-Rent, SEO agents, as well as teams managing many WordPress sites.
- how does it charge
- Three tiers of pricing based on points (Xags) and number of hosted sites: Lite $97/month, Pro $197/month, Agency $297/month; quarterly payment $247, $497, $747.
- business model
- Free plugin for lead generation + point-based SaaS subscription, site building, hosting and optimization all deduct from the same point pool.
- Revenue over the past 12 months
- $72.3K
- MRR
- $4,539
- Paid subscription
- 89
- November 2025 income
- $12.3K
Cumulative $414K
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
30 days -2.5%
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
Revenue for the past 30 days -22.5%
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
Nearly 11 months high · 2026-08 only $4,173
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site xagio.comPeople doing local customer acquisition need to build sites in bulk, write content, and monitor rankings. Xagio puts these into a WordPress plugin and cloud console, and now can even use AI to directly generate the entire site and host it. Free plugins and free accounts first attract people, and the real money is made from subscription plans based on points and number of hosted sites, paid monthly, quarterly, or yearly, with additional points available for purchase.
- form
- WordPress plugin + cloud platform
- customers
- local SEO operators, agents
- charging
- Point subscription
- Starting price
- $97/month
- launch
- 2015-09
- team
- founder Herc Magnus · Canada
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-04.
- 01
entry point is the free plugin, not the official website
WordPress plugin with over 10,000 active installations, accumulated 250,000 downloads, the official account also says "most people find us through the plugin". But this account only has 91 paid subscriptions.
- 02
Selling a set of local customer acquisition methods, software is a tool
founder Herc positions himself as an SEO lecturer: live training replays, 5 paid courses, and community 「war channel」with screenshots of water pipe and water stain repair website rankings, all teaching users 「build site—rank—rent」.
- 03
traffic is increasing, but revenue is decreasing
From July to September, traffic increased by 65%, during the same period, monthly revenue hovered between $4.2k and $5.3k, and in the last 30 days, it dropped by 22.5%. Newcomers did not become paid users.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How does a ten-year-old WordPress SEO tool find its users, and why is its revenue slipping?
- ?Where do its users mainly come from?
- ?Is it selling software, or a method?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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