Robby FrankA phone number inquiry API, how can it achieve nearly $4,000,000 in annual revenue with 718 subscriptions?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- 1Lookup is a data verification and enhancement API that provides 43 query products, including phone, email, IP, company, and social media, with the same quota and a single key.
- who is it for
- Mainly for outbound sales teams, call centers, marketing agencies, e-commerce platforms, and SaaS teams that need to intercept fake registrations and fraudulent leads.
- how does it charge
- Offers four quota packages: $99, $299, $799, $1,999/month (annual payment is exempt from two months, all include 7-day free trial), and customized solutions for over 1 million times at $2,000/month.
- business model
- Adopts a monthly or annual API subscription model based on query quota, with 43 products sharing the same quota pool and supporting automatic recharge when the balance is low.
- Revenue over the past 12 months
- $4.14M
- MRR
- $272K
- Effective subscription
- 751
- July 2026 revenue
- $496K
Gross margin 40% · Total $5,460,000
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
30 days +11%
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Approximately $371 per subscription per month
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
single month peak · listing price $10,000,000
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site 1lookup.ioEvery month 48500 visits support $266,000 MRR and nearly 30 days $447,000 total revenue, 718 subscriptions average about $371 per month. The official website has a dedicated page for the sister product VoiceDrop, and social media continues to educate the telemarketing team about TCPA fines and the do-not-call list (DNC).
- form
- API
- customers
- outbound teams, agents, SaaS
- charging
- Quota subscription
- Starting price
- $99/month
- launch
- 2022-01
- entity
- Momentum Labs
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-03.
- 01
Free area code and anti-fraud tools support the basic disk of natural search
Natural search accounts for 28.2% of monthly visits (13,687 times), and 9 out of the top 10 pages with the highest search traffic are /tools/area-code/ US area code query pages. However, only 19.4% of visits to the entire site come from the United States, with an average stay of 4.6 seconds, and search traffic and paid conversion are clearly layered.
- 02
Revenue relies on high-unit-price outbound teams and automatic recharge, not on large traffic
Every month 48500 visits support $266,000 MRR and nearly 30 days $447,000 total revenue, 718 subscriptions average about $371 per month. The official website has a dedicated page for the sister product VoiceDrop, and social media continues to educate the telemarketing team about TCPA fines and the do-not-call list (DNC).
- 03
Embedded in Zapier, Make, n8n, and MCP ecosystems to capture workflow demands
External referrals account for 38.4% of monthly visits (18,620 times), which is the largest source of traffic; in conjunction with the certification of three major automation platforms, approximately 120 tool integration guide pages, remote MCP servers, and Chrome extensions, allowing users to call interfaces directly in their daily tools.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How did a phone-number lookup API reach nearly $4M a year on 718 subscriptions?
- ?Do its search visitors and its paying B2B accounts come through the same door?
- ?How does a lean team sustain a ~$371 average monthly subscription?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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