Benchmark · MRR
A good MRR, in percentiles: 435 products measured
Every article explains what MRR means. Almost none says what a real number looks like. Here are 435 products that publish MRR: the median is $396, a quarter earn $50 or less, and the top quarter starts at $6,732. The distribution is not a curve — it is two cliffs.
- Revenue as of 2026-10-30
- 851 products
- 435 report MRR
Products reporting MRR
435
of 851 in the library
Median MRR
$396
top quarter starts at $6,732
Earning under $100/mo
33.6%
146 products
The short answer
- 01
$396 is the median, not a target. Half of the products that bother to publish MRR sit below it.
- 02
$1,000 MRR puts a product around the 59th percentile in this sample. 179 of 435 products (41.1%) report more than $1,000 MRR.
- 03
$10,000 MRR is the top fifth (21.4%). Above that, the sample thins out fast: only 93 products report five figures.
Percentiles, not averages
Averages are useless here because a handful of products carry millions. Percentiles answer the question people actually have: "where am I?"
| Percentile | MRR | What it means |
|---|---|---|
| P10 | $15 | one in ten products earns this or less |
| P25 | $50 | the bottom quarter |
| P50 | $396 | the middle — half are below |
| P75 | $6,732 | the top quarter starts here |
| P90 | $28,326 | one in ten products earns this or more |
| P95 | $54,135 | the small club |
| P99 | $238,620 | near the ceiling of the sample |
Computed on the 435 products that report a non-zero MRR. A product with no reported MRR is excluded, not counted as zero.
The middle is empty
This is the part that surprises people. The distribution is not a bell curve you can aim at; it is a pile at the bottom and a long shoulder at the top, with very little in between.
| MRR band | Products | Share |
|---|---|---|
| $1–99 | 146 | 33.6% |
| $100–499 | 77 | 17.7% |
| $500–999 | 30 | 6.9% |
| $1,000–4,999 | 52 | 11.9% |
| $5,000–9,999 | 34 | 7.8% |
| $10,000–49,999 | 69 | 15.9% |
| $50,000+ | 24 | 5.5% |
Same denominator (435). 33.6% earn under $100; only 18.9% land between $500 and $5,000; 21.4% clear $10,000.
Why this matters for pricing
If you are at $400 MRR you are exactly at the median — not failing, not early, just typical. The jump that actually changes a business is $1k → $10k: it is the emptiest corridor in the data, and the one where pricing, packaging and a second channel decide the outcome.
By category
Category medians are pulled around by a handful of large products, so read the counts next to them: a category with four products above $1k is not a market, it is an anecdote.
| Category | Products | Reporting MRR | Median | Top 10% | ≥ $1k |
|---|---|---|---|---|---|
| AI | 205 | 112 | $208 | $10,376 | 32 |
| SaaS | 49 | 23 | $70 | $18,331 | 5 |
| Marketing | 45 | 22 | $649 | $51,476 | 10 |
| Dev Tools | 41 | 14 | $93 | $1,048 | 2 |
| Mobile Apps | 37 | 30 | $67 | $10,738 | 6 |
| Content Creation | 25 | 15 | $1,667 | $9,990 | 8 |
| Education | 25 | 16 | $84 | $17,154 | 3 |
| Productivity | 24 | 13 | $22 | $106 | 1 |
Only products with an assigned category. 235 products in the library have no category and are excluded from this table — they are not missing from the percentile tables above.
By team size
Team size is declared for only 93 of 851 products, so this is a sketch, not a law. What it does show: the one-person median is a fraction of the two-to-five median.
| Team | Products | Reporting MRR | Median MRR | Top 10% |
|---|---|---|---|---|
| 1 person | 76 | 37 | $64 | $1,242 |
| 2–5 people | 17 | 13 | $362 | $16,424 |
Products with no declared team size are excluded from this table.
MRR vs ARR vs NRR
| Metric | What it is | What it hides |
|---|---|---|
| MRR | Monthly recurring revenue — subscriptions normalised to one month. | Fees, refunds, churn, and whether the subscriptions renew. |
| ARR | MRR × 12. A reporting convenience, not a separate measurement. | Everything MRR hides, plus seasonality inside the year. |
| NRR | Revenue from the same customer cohort vs a previous period, including expansion and churn. | Nothing we can compute: it needs cohort data we do not collect. |
We publish MRR only. Anything labelled ARR on this site would be arithmetic on the same numbers.
Products across the spread
One product per band, picked live from the current sample: published, with a full report, so every card opens. Each card links to that product’s own report — the numbers there carry their own timestamp.
- $1–99
Foxreach
AI
$5230d $1,848 - $100–499
Cicada Labs
Artificial Intelligence
$30030d $1,361 - $500–999
VTC Facile
Mobile Apps
$75130d $1,305 - $1,000–4,999
创作者营销工具，怎样接近真正有需求的品牌？
Uncategorised
$3,00030d — - $5,000–9,999
MausBot
AI
$7,52630d $6,318 - $10,000–49,999
Welya
AI
$30,43930d $27,107 - $50,000+
Vid.AI
AI
$50,44230d $38,656
Picked by closeness to each band midpoint. Bands without a report-ready product are skipped — 7 of 7 bands shown.
Questions people actually search
The questions below are the autocomplete phrasings people use, not the ones we would have written.
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Method
851 products in our library that publish revenue through a payment provider, crawled 2026-10-30. 435 of them report a non-zero MRR; medians and percentiles are computed on that subset only. Missing values are never treated as zero. This is the population that chooses to publish revenue — not the whole market.
Full method and limits