Benchmarks · index
What small software businesses actually earn
Five pages, one sample: 851 products that publish revenue through a payment provider. No estimated search volumes, no "industry average" — every number here has a denominator you can check.
- Revenue as of 2026-10-30
- 851 products
- 435 report MRR
Products in the sample
851
published, with revenue data
Report a non-zero MRR
435
51.1% of the sample
Median MRR
$396
top quarter starts at $6,732
Pick a question
MRR
$396
median across products that report MRR
Micro SaaS
76
products run by one person
AI tools
$208
median of 112 AI products
SaaS ideas
179
products above $1k MRR
Merchant of record
112
products using a MoR
Which page answers which question
| If you are asking | Go to |
|---|---|
| Is my MRR good? | /benchmarks/mrr |
| What does a one-person product earn? | /benchmarks/micro-saas |
| Do AI wrappers make money? | /benchmarks/ai-tools |
| Which category should I build in? | /saas-ideas |
| Should I use a merchant of record? | /merchant-of-record |
| How are these numbers computed? | /method |
How to read these pages
Each page states its denominator next to every number. When a median is computed on 37 products, the page says 37 — not "the sample". If a figure is missing we write "—", never zero, because a product that does not report revenue is not the same as one that reports nothing.
Common questions
Next
More businesses worth researching
Browse the revenue library, or see what a single report covers.
Method
851 products in our library that publish revenue through a payment provider, crawled 2026-10-30. 435 of them report a non-zero MRR; medians and percentiles are computed on that subset only. Missing values are never treated as zero. This is the population that chooses to publish revenue — not the whole market.
Full method and limits