A pixel-style learning programming website, how to get 1,500,000 registered users, with a monthly income of $80,000?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- Pixel game-style programming learning website: choose characters, accumulate experience points, unlock maps, learn Python, HTML, JavaScript, SQL and other courses while playing.
- who is it for
- Students with no foundation, people who want to switch to development, and children who can already read and write.
- how does it charge
- Basic version free forever, including early course chapters and community; Club membership $19.99/month, paid annually $9.99/month (50% off).
- business model
- Free-plus education subscription for individuals: free chapters attract newcomers, revenue comes from Club members.
- Revenue over the past 12 months
- $884K
- MRR
- $81.2K
- Active Subscriptions
- 6,478
Cumulative $148,000 · public verification
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
30 days -4.6%
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Average per approximately $12.6/month
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site www.codedex.ioFebruary 2024 joined GitHub Student Developer Pack, certified students get 6 months of free membership; then created GitHub Copilot course, and reached a six-digit cooperation with GitHub and Microsoft in the first half of 2025.
- form
- web application
- customers
- Programming beginners, students
- charging
- Freemium
- Starting price
- $9.99/month (annual payment)
- launch
- 2022-11
- team
- $750,000 pre-seed
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-03.
- 01
The free course itself is a search landing page
26 courses each have an independent page, "learn code" ranks 4th, "coding game" ranks 3rd. Natural search brings 33.1% of visits, which is the largest source outside of direct access.
- 02
Borrow GitHub's student package to get users
February 2024 joined GitHub Student Developer Pack, certified students get 6 months of free membership; then created GitHub Copilot course, and reached a six-digit cooperation with GitHub and Microsoft in the first half of 2025.
- 03
Entered platform period in 2026
Monthly income for the past year has been between $65,000 and $81,000, with September down 5.8% from August; the number of visits from July to September decreased by 15.8%.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How did a pixel-art learn-to-code site reach 1.5M sign-ups and $80k a month?
- ?Where does a mostly free learning site get its users?
- ?What drove a fivefold jump in sign-ups in one year?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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