An AI video tool made in a week, how did it sell for $320,000, and why did its monthly revenue drop by 90%?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- An AI video workstation: given a topic, script, link or product, it can generate faceless videos, UGC ads and static ads with dubbing, subtitles and clipping, and can also be called through API, MCP, n8n.
- who is it for
- Creators of faceless channels, e-commerce brands and advertising agency teams.
- how does it charge
- Four-tier monthly payment by points: Creator $39/month, Grow $99/month, Scale $149/month, Invictus $399/month.
- business model
- Point-based SaaS subscription, plus lifetime buyout and point-based add-on purchase.
- Revenue over the past 12 months
- $78.5K
- MRR
- $827
- Active Subscriptions
- 15
- 9 month revenue
- $1,249
Accumulated $324K
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
30 days -45%
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Founder estimates about 200 users
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
November 2025 was $13.2K
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site www.videotok.appTo make videos without showing one's face and advertisement materials, one needs to write scripts, dub, find images, and add subtitles. Videotok puts these together on one workstation to let AI complete them at once. Video compressor and other free small tools attract search traffic, relying on lifetime purchases and union bloggers to attract the first batch of users in the early stages; now income comes from $39/month subscription plans, which can be replenished by buying additional packages, and the product focus is shifting towards advertisement materials.
- form
- web application + API
- customers
- creators, e-commerce brands, agents
- charging
- Point subscription + lifetime buyout
- Starting price
- $39/month
- launch
- 2024-01
- entity
- The Formula AI S.r.l. (Milan) · about 2 people
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-03.
- 01
Money is collected early at one time
Accumulated $324,000, 72% of which was earned before November 2025. The pricing page has been labeled as 'Best deal' for lifetime buyout so far. Affiliate bloggers and buyout stations have been selling since 2024.
- 02
Free tools brought traffic, but not customers
The video compressor page accounts for 60% of the estimated natural search in the United States, and natural search accounts for 42.5% of the entire site; but the average stay is 15 seconds, and each visit in September only brings about $0.01.
- 03
Turning to advertising failed to catch the decline
Starting from 2026, it was changed to advertising materials, connected to API, MCP, and n8n, but the income dropped from $12,492 in January to $1,249 in September.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How did an AI video tool built in a week sell $324k, and why did its monthly revenue fall 90%?
- ?Where do its 100k monthly visits come from?
- ?How did it bring in its early money?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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