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MoneyAtlas · Business report · unfair.soReport v2 · Historical Research Snapshot 2026-10-22

unfair.so
Historical Research Snapshot · as of 2026-10-22KPI strip is the Latest Revenue Snapshot · as of 2026-10-27

A company that was only established in July, how did it earn $565,000 in three months?

Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.

unfair.so

Product at a glance

what is it
X and LinkedIn creator matching platform: challenge creators based on audience composition, schedule a time to have them forward or quote your post within 5 minutes, and then export the people who have interacted as leads.
who is it for
AI startup companies that need to do product releases (mostly San Francisco teams that have received funding) and creators who receive paid collaborations.
how does it charge
Three subscription tiers: unfair $99/mo, very unfair $249/mo, launchmaxxing $990/mo, plus creator budget and corresponding fees; creators' quotes need to be approved by buyers first.
business model
Subscription-based two-sided market: in addition to subscription fees, the main revenue comes from creators' budgets and platform fees or agency browsing fees for each release.
Cumulative revenue
$630K

Founded in July 2026, publicly verified

Open evidenceFact · as of 2026-10-27

Evidence type: Fact

Source: Latest Revenue Snapshot · provider payment sync

as of: 2026-10-27

Provider-verified revenue signal ≠ audited company financials.

Trust & limits → Method

Revenue for the past 30 days
$439K

+159% compared to the previous 30 days

Open evidenceFact · as of 2026-10-27

Evidence type: Fact

Source: Latest Revenue Snapshot · provider payment sync

as of: 2026-10-27

Provider-verified revenue signal ≠ audited company financials.

Trust & limits → Method

MRR
$32.7K

44 subscriptions · 30 days -16%

Open evidenceFact · as of 2026-10-27

Evidence type: Fact

Source: Latest Revenue Snapshot · provider payment sync

as of: 2026-10-27

Provider-verified revenue signal ≠ audited company financials.

Trust & limits → Method

October revenue (as of the 22nd)
$352K

Only $27.5K in August

Open evidenceFact · as of 2026-10-27

Evidence type: Fact

Source: Latest Revenue Snapshot · provider payment sync

as of: 2026-10-27

Provider-verified revenue signal ≠ audited company financials.

Trust & limits → Method

MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.

Latest Revenue Snapshot · as of 2026-10-27(provider payment sync; as-of date shown) · Historical Research Snapshot · report data as of 2026-10-2201

Summary

What kind of business is this

Visit site unfair.so

The homepage writes "we first used this method to release unfair.so", below is the client's published browsing volume: treg 13 posts totaling 2,820,000 times, White Circle one post 2,330,000 times, Memelord 883,000 times. Selling dissemination services, the best advertisement is the dissemination of numbers themselves.

form
Web application · matching platform
customers
AI startup companies, creators
charging
Subscription + creator budget
Starting price
$99/month
launch
2026-07
team
2–5 people · self-funded
unfair.so

Core growth findings

Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-10-27.

  1. 01

    What really makes money is agency release, not subscription

    In the past 30 days, revenue was $398,180, which is more than 12 times the MRR of $32,273. The most expensive tier on the official website, Launchmaxxing, is $990/month, and an additional $2,000 is charged for every 100,000 views; a recruitment post says that most clients use this pay-for-effect scheme.

  2. 02

    Traffic relies on a personal X account with 25,000 followers

    In September, 59.6% of visits came from natural social media, and less than 1% from search. Team member Ted (@notmiramurati) posted on August 20, with 231,000 views, and the official website states that it brought in 1,800+ visitors and 50+ demo appointments.

  3. 03

    First use itself as a case, then put customers' views on the homepage

    The homepage writes "we first used this method to release unfair.so", below is the client's published browsing volume: treg 13 posts totaling 2,820,000 times, White Circle one post 2,330,000 times, Memelord 883,000 times. Selling dissemination services, the best advertisement is the dissemination of numbers themselves.

Number tags
FactStraight from the source
DerivedCalculated from facts
ClaimedSelf-reported, unverified
EstimateOur reading

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  1. ?How did a company founded in July take $565k in three months?
  2. ?Where does its traffic mainly come from?
  3. ?What exactly did it do to make revenue take off?
  • 01The business
  • 02Where customers come from
  • 03Growth plays
  • 04Social & community
  • 05Timeline
  • 06What to copy
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Demo · Illustrative only

Sample cards below are placeholders to show report shape. They are not unfair.so's metrics — real KPIs stay in the blue header above.

Revenue · last 30 days

+XXX%

$XX,XXX

Top post on XViral

Placeholder post — this is the shape of a launch thread in the report, not a real claim.

X,XXXXXXX.XXM

Growth tactic

Post a before-and-after demo on X first, then put that post on the pricing page.

Illustrative preview — not actual unfair.so data.

This report is free to read

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