A part-time team's hot app, how did it achieve $20,000 MRR in a year and why was it sold?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- a mobile App that takes photos to record calories: take a photo of a meal, AI estimates calories and protein, fat, carbohydrates, users can manually adjust ingredients and portions, and record it as a diet diary.
- who is it for
- people who want to lose weight but cannot persist in manually recording their diet, mainly in Ukraine and Eastern Europe.
- how does it charge
- In-app subscription, prices and cycles are subject to the billing page; new users can try for free for 3 days, and if not cancelled, will automatically become paid subscriptions.
- business model
- Consumer-level app subscription: relies on buying volume to bring downloads, and then uses trials to convert to paid.
- Revenue over the past 12 months
- $244K
- MRR
- $19.4K
- Active Subscriptions
- 5,160
- Listing price
- $120K
Cumulative $283K
Open evidenceFact · as of 2026-10-27
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-10-27
Provider-verified revenue signal ≠ audited company financials.
30 days -2.4%
Open evidenceFact · as of 2026-10-27
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-10-27
Provider-verified revenue signal ≠ audited company financials.
Over 400K+ downloads written on the homepage
Open evidenceFact · as of 2026-10-27
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-10-27
Provider-verified revenue signal ≠ audited company financials.
2026-10 transaction platform post · Founder claims to have sold for a six-digit number
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site trackai.appPublic revenue data, the founder only filled in one marketing channel: Meta Ads. The App Store page has versions in Ukrainian, Polish, French, Hungarian, Romanian, Spanish, etc.; the founder's first reflection is to "calculate the unit economy of each channel and each market before entering new markets".
- form
- iOS / Android App
- customers
- Individuals who want to lose weight
- charging
- In-app subscription
- launch
- 2025-04
- team
- Founder Oleksandr Yashchuk · Poland · self-funded
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-10-27.
- 01
Meta ads + one market at a time
Public revenue data, the founder only filled in one marketing channel: Meta Ads. The App Store page has versions in Ukrainian, Polish, French, Hungarian, Romanian, Spanish, etc.; the founder's first reflection is to "calculate the unit economy of each channel and each market before entering new markets".
- 02
A video from a blogger, topping the official account with 100 posts
Ukrainian blogger @justqueen88's Reel with only "Прога👉 @trackai.app" got 3,425 likes and 310 comments; the official account's posts during the same period mostly had only 4-37 likes.
- 03
The website is not its funnel
Website visits increased from 4,836 in July to 18,510 in August, but revenue decreased; about 99% of US search traffic comes from an article on "how much heat to consume to lose 1 kg".
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How did a part-time calorie app reach $20k MRR in a year, and why was it sold?
- ?Where do its paying users come from?
- ?What did it get right in its first weeks?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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