A privacy analysis tool that started in 2018, what does it rely on to achieve $470,000 in annual revenue?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- a website analysis tool that does not use Cookie and does not collect personal data, statistics on page views, events, and ad campaigns, so the website does not need a pop-up consent window.
- who is it for
- website owners, agents, and enterprise teams who care about privacy compliance, as well as white-label partners; personal hobby websites can use it for free.
- how does it charge
- personal hobby websites are free (need to hang a badge); self-service version $20/month or $200/year, including 100,000 page views per month and 1 user, additional users are extra; enterprise version is quoted on demand. Self-service version has a 14-day trial.
- business model
- free plus SaaS subscription, moving towards enterprise customers and white-label partners.
- Revenue over the past 12 months
- $474K
- MRR
- $38.3K
- Paid subscription
- 1,262
- 2026 year August revenue
- $50.6K
Cumulative $1.92M
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
30 days -0.4%
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
Official website claims 41.5K+ users
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
Highest in the past 12 months · February was $34.4K
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site www.simpleanalytics.comThe home page gets about 81% of the natural search traffic in the US with one page, 'free web analytics service' (12,100 searches per month) ranks 5th; there are also six comparison pages with Google Analytics, Matomo, Plausible, Fathom, Piwik PRO, and Adobe at the footer.
- form
- web application
- customers
- Website owners, agents, and enterprises
- charging
- freemium subscription
- Starting price
- $20/month
- established
- 2018-08
- entity
- Simple Analytics B.V. (Amsterdam)
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-04.
- 01
free version is the largest customer acquisition channel, but only about 3% pay
Personal websites are free to use, on the condition that they hang up the Simple Analytics badge. The official website says there are 41,500+ users, with 1,255 paid subscriptions; direct access accounts for 85.3%, mostly old users coming back to check data.
- 02
search relies on the first page, plus a few competitor comparison pages
The home page gets about 81% of the natural search traffic in the US with one page, 'free web analytics service' (12,100 searches per month) ranks 5th; there are also six comparison pages with Google Analytics, Matomo, Plausible, Fathom, Piwik PRO, and Adobe at the footer.
- 03
after the revenue platform period, it is moving towards the enterprise market
The main title on the homepage has been changed to “See the traffic that Google Analytics misses”, the main button is “Book a demo” and 30-day free concept verification, with target customers written as agents, enterprise teams, and white-label partners.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How does a privacy analytics tool started in 2018 earn $472k a year?
- ?Where do its users mainly come from?
- ?What exactly did it do to win customers?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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