Why did an SEO tool with a cumulative revenue of $500,000 see its monthly revenue drop by half and go up for sale?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- SEO data platform: storing Google Search Console and GA4 data for a long time without line number limits, with audit, content tools, AI visibility tracking and MCP interface on top.
- who is it for
- Oversees one or more websites' SEO consultants, agents, and enterprise marketing teams.
- how does it charge
- Three monthly payment tiers: Basic $129.99/mo (10 websites), Pro $349.99/mo (30 websites), Agency $679.99/mo (200 websites).
- business model
- SaaS subscription tiered by website count, members, and quota, primarily sold to SEO practitioners and agents.
- Revenue over the past 12 months
- $239K
- MRR
- $22.3K
- Paid subscription
- 185
- List price
- $1M
Total $507K · profit margin 70%
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
30 days -2.4%
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
Average about $119/month per
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
Starting from 2026-03-13 · 5.0 times · 13 offers
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site www.seo-stack.ioSEO Stack grasps the pain point of 'Google only keeping 16 months of data': it stores Search Console and GA4 data daily, keeping it for 5 to 10 years. Users mainly come from the founder's influence in the SEO circle and GSC popularization articles, trying out for 14 days before paying monthly or yearly fees based on the number of websites managed and data storage duration.
- form
- Web SaaS
- customers
- SEO consultants, agents, enterprise teams
- charging
- subscription by website number
- Starting price
- $129.99/month
- established
- 2021-01
- entity
- UK company
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-04.
- 01
The real customer acquisition engine is the founder himself
Direct access accounts for 40.7%, referrals account for 10.4%. The founder has 108,801 followers on LinkedIn and also operates SEO audit and training businesses, with direct links to them in blog posts.
- 02
A phrase 'afraid of losing data' serves as both product positioning and search content
The homepage, pricing page, and articles all discuss 'GSC only stores 16 months, and only provides 1,000 rows each time'. The article explaining what GSC is accounts for 97.6% of the estimated natural search traffic in the US.
- 03
Revenue has dropped by half, with remedial actions concentrated in the past two months
V3 revision, closure of the $19.99 and $69.99 cheap packages, public recruitment of ambassadors, recruitment of growth and telesales personnel, all took place between August and October. MRR is still dropping by 18.7% over 30 days, and the effect is not yet visible.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?Why did a $500k-lifetime SEO tool lose half its monthly revenue and go up for sale?
- ?Where do its customers mainly come from?
- ?How did a tool without a big team reach $500k?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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