A virtual home staging tool that transitioned from agency operations, how did it increase its monthly revenue by 3.7 times in 7 months?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- use AI to virtually stage property photos: furnish empty rooms, remove existing furniture, keep furniture consistent from multiple angles, and make text edits, pay when downloading the video.
- who is it for
- US real estate agents, brokerage teams, property managers, and real estate photographers.
- how does it charge
- buy a one-time credit package by download quantity, no subscription, credits do not expire: $128 for 8 credits ($16 per credit), $220 for 20 credits, $450 for 50 credits, $750 for 100 credits; property videos are $169 each.
- business model
- pay-per-credit package business, plus video and property website add-on products.
- Revenue over the past 12 months
- $235K
- MRR
- $1,321
- 9 month revenue
- $37.8K
- Listing price
- $495K
Profit margin 68%
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
30 days +76% · only 8 subscriptions
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Historically high · February had only $10.2K
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
1.6 times · received 12 offers
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site refinedlistings.comIt is expensive and slow to ask someone to decorate a house, Refined Listings allows brokers to upload photos and use AI to arrange furniture. It has its own lead library to send emails to brokers, allowing everyone to decorate for free first, and only deducting credits when downloading the finished product, so the main income is a one-time credit package starting at $128.
- form
- web application
- customers
- American real estate agents
- charging
- One-time quota package
- Starting price
- $128 at a time
- launch
- 2024-09
- team
- 2–5 people · self-funded
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-03.
- 01
self-built lead library, send outbound emails to agents
The seller says the company has its own 'lead acquisition + outbound email' system; a broker wrote on Trustpilot that the email 'arrived just when I needed it'. Search and social media have almost no traffic.
- 02
Free setup first, charge for downloading the finished product
no need to register to upload or import photos by address, redo at will; one credit is deducted for each download, starting at $128 for 8 credits, credits do not expire. Almost all revenue comes from one-time credit packages, with an MRR of $752.
- 03
Transforming and concentrating on accumulating evaluations in the first two months
10 Trustpilot evaluations have 7 written from December 2025 to January 2026, the homepage directly quotes four of them, along with company names such as Keller Williams, RE/MAX.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How did a virtual staging agency turned SaaS grow its monthly revenue 3.7-fold in seven months?
- ?Where do its customers mainly come from?
- ?What exactly did it do, and what can you copy?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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