A psychological counseling platform that only serves Romanian users, without subscriptions, how did it collect $250,000 in a year?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- A platform to help Romanians (at home and abroad) find psychologists: fill out a questionnaire, chat with the team on WhatsApp, receive 2-3 recommended candidates, have a free 15-minute chat, and then pay per consultation if suitable.
- who is it for
- Romanians seeking psychological consultation, as well as consultants who want to receive more clients.
- how does it charge
- First, a free 15-minute initial consultation; then pay per consultation, with prices set by the consultant, such as online one-on-one 50 minutes 150 lei, couple consultation 170 lei, group classes 80-175 RON/time. Consultants do not pay monthly fees.
- business model
- A two-way matching platform, taking a commission of 25% per consultation.
- receipts for nearly 12 months
- $264K
- payment for the past 30 days
- $37.7K
- Platform commission
- 25%
- September 2026 payment
- $29.9K
Cumulative $328K
30 days +30% · No subscription, MRR is shown as '-' (no valid subscription)
25% is charged for each consultation, consultants have no monthly fee
Historical highest · December 2025 only had $12K
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site www.pasul.roThe hardest part of finding a consultant is not knowing who is suitable for yourself. Pasul.ro first has a real person help you choose on WhatsApp, and then gives you a free 15-minute trial chat, reducing the concern of paying for the first time; new users come from acquaintances and old user recommendations, as well as hundreds of test, price, and therapy introduction pages. The consultant is responsible for diagnosis, and the platform is in charge of customer acquisition, calendar, payment, and invoicing, taking a commission from each consultation.
- form
- Matching platform
- customers
- Seeker, psychologist
- charging
- Pay per session · Commission 25%
- Starting price
- Free 15-minute initial consultation
- launch
- 2024-12
- team
- Founder Ariel Constantinof
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-04.
- 01
Chat for free for 15 minutes first, then pay
The first screen of the homepage writes 'first meeting is free', and a real person helps you choose a consultant on WhatsApp. The platform itself statistics, 94.2% of people who start consulting follow the first consultant.
- 02
Acquiring new users relies on acquaintances, not advertising
On the day of launch, the founder only posted an Instagram story. Now, direct access accounts for 56.4%, and paid channels combined are less than 2%; nearly half of the users who come from friend referrals actually start consulting.
- 03
Using its own data to create SEO pages
25 free psychological tests, a 'how much does therapy cost' price page updated weekly, 20 therapy pages and city pages, which bring in 26.5% of visits through natural search.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How does a Romanian-language therapy marketplace with no subscriptions take in $250k a year?
- ?Where do its clients mainly come from?
- ?How does it persuade people to try therapy for the first time?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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