Nutree: uses dynamic calorie accounting to replace rigid check-in, achieves 1,886 active subscriptions through localization in Vietnam and distribution with TikTok creators
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- AI diet assistant app for weight loss and muscle gain, supporting photo, QR code scanning or text recording of meals, and automatically recalculating daily nutrition goals and recipes based on weekly calorie budget.
- who is it for
- Individual fitness and diet record users in Vietnam who want to lose weight and gain muscle but do not want to manually weigh and calculate calories.
- how does it charge
- The official website offers monthly and yearly subscription packages via VietQR bank transfer, priced at 99,000 Vietnamese dong per month and 399,000 Vietnamese dong per year (equivalent to 33,250 Vietnamese dong per month).
- business model
- Free download with monthly or yearly subscription, covering iOS in-app purchase, Paddle web checkout, and official website VietQR bank transfer.
- Revenue in the past 30 days
- $8,987
- Active Subscriptions
- 2,060
MRR
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Revenue data as of 2026-11-03 (public channels, updated daily)
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site nutreeai.comNutree packages photo-based meal recording and weekly dynamic heat balance diet plans into a flat-rate mobile subscription, with a revenue of $6,894.62 in the last 30 days, MRR of $3,958.47, and 1,886 active subscriptions. After recruiting TikTok creators to operate in July, the monthly revenue peaked at $11,720 in August and fell back to $8,255 in September.
- First launch
- iOS：2026-02-20
- Team size
- 2–5 people (self-funded)
- Registered entity
- Vietnam Can Tho City (2025-11)
- Store rating
- 4.6 / 5 (56 reviews)
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-03.
- 01
Turning anxiety after indulgent meals into weekly budget recalculations
After recording meals by taking photos, scanning QR codes or typing a sentence, the system fixes protein targets and allocates excess or remaining calories to the remaining days of the week, providing the weight and recipe for the next meal.
- 02
Recruited KOL operations in July, with revenue surging to $11,720 in August
The team recruited TikTok creators with a monthly subsidy of 3,000,000 Vietnamese dong and a bonus based on play volume, along with official Vietnamese short video tutorials, and revenue in August increased 7.1 times compared to July.
- 03
Locked in 1,886 active subscriptions with annual payment in Vietnamese dong
The official website opened VietQR code scanning for payment, with annual payment of 399,000 Vietnamese dong (approximately $1.3 per month), resulting in MRR only dropping 2.99% in August.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?Which 6 plays drove subscription growth?
- ?How do TikTok outreach and VietQR checkout work together in Vietnam?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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