A tool for making ordering links for small restaurants, how did it accumulate nearly a million dollars in revenue, and why did it suddenly drop?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- Online ordering system for small restaurants, cafes, and bakeries: customers can view menus, place orders and pay online, and can also order takeout for delivery, as well as support reservations and in-store scanning for ordering.
- who is it for
- Mainly small restaurant owners in Malaysia; customers who place orders do not need to register an account.
- how does it charge
- Free for merchants, with platform fees paid by customers at checkout.
- business model
- Commission-based ordering platform: merchants can join for free, with revenue coming from platform fees paid by customers for each order.
- Total Receipts
- $978K
- Revenue over the past 12 months
- $60K
- February 2026 revenue
- $896
Publicly verified
$59.4K from 2025-11 to 2026-01
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
January is still $18.9K
Open evidenceFact · as of 2026-11-04
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-04
Provider-verified revenue signal ≠ audited company financials.
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site maynuu.comSmall restaurants that want to receive online orders but do not want to pay monthly fees or create their own websites, Maynuu gives each store a sharable and searchable ordering page, with delivery connected to platforms such as Lalamove. The service is free for merchants, so it is easy to bring them in, and the founder initially contacted restaurants one by one through Instagram; revenue comes from the platform fee paid by customers for each order.
- form
- Web-based ordering system
- customers
- Small restaurants, cafes
- charging
- Customer pays platform fee
- launch
- 2020-12
- entity
- Malaysia PJ + Singapore entity
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-04.
- 01
Merchant's store page, which is Maynuu's customer acquisition page
Each merchant gets a storename.maynuo.com ordering page to share on Facebook, YouTube, and QR codes. Almost all search results are merchant subdomains, "paddy cafe" ranks 1st.
- 02
It is free for merchants, with costs passed on to customers, in opposition to the commission taken by food delivery platforms.
Registration is free, platform fee is added to customer's checkout by default; promotional slogan is cost "reduced from 42% to 0%", merchants "retain 100% revenue".
- 03
There are many registrations but few active users, and revenue has been in a slump since February 2026.
The founder said in 2022 that 1,800 merchants had registered, with 180 having daily orders; Stripe payments went from $18,914 in January to $896 in February, and have been less than $1,000 every month since.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How did an ordering-link tool for small restaurants collect nearly $1M, and why did it suddenly drop?
- ?Where do its visits mainly come from?
- ?How did a tiny team get over a thousand restaurants to sign up?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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