A Google Slides plugin has reached 1,000,000 installations, but why is the traffic still there and the revenue has dropped by half?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- AI does PPT: turns a sentence, a PDF, a YouTube video or a URL into a complete presentation, usable on web, Google Slides plugin, Figma, ChatGPT and mobile.
- who is it for
- For students, teachers, consultants, entrepreneurs and office workers who often make PPT.
- how does it charge
- There is a free tier; personal subscription has three tiers: Essential S$6/month, Pro S$11/month, Premium S$19/month.
- business model
- Low-cost AI tool subscription for individuals, with API usage-based billing.
- Revenue over the past 12 months
- $172K
- MRR
- $9,953
- Active Subscriptions
- 755
- Listing price
- $700K
Accumulated $726K
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
30 days -8.2%
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Profit margin for the past 30 days is 75%
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
5.9 times annual income · 2026-09-03 listed · received 8 quotes
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
MagicSlides solves the problem of "rushing to submit PPT with no time to layout": it first penetrates into the Google Slides, Figma, ChatGPT that users are already using, and then uses blogs and various format conversion tool pages facing students and teachers to occupy search traffic. After users try it for free, they subscribe according to the number of PPTs that can be generated per month.
- form
- Website + plugin + App
- customers
- Students, teachers, office workers
- charging
- Free value-added subscription + API by usage
- Starting price
- S$6/month
- established
- 2023-01
- entity
- IndianAppGuy Tech · self-funded
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-03.
- 01
Started with plugin market: Google Slides plugin with 1,000,000+ users
Google Workspace plugin page has 1,000,000+ users, 4.8 score (1,438+ reviews); later expanded to Figma, ChatGPT, Telegram, Zapier and Chrome.
- 02
Nearly 60% of traffic comes from student-oriented SEO articles, but many are not related to making PPT
There are 20,655 keywords ranked in the US; articles with traffic are 'earth science topics', 'how students can use Canva Pro for free', 'how to turn off revision in Google Docs' and the like.
- 03
Traffic did not drop, but income dropped by half
In July, August and September, monthly visits were all between 190,000 and 210,000, but monthly income was about half of that in November 2025; each visit brings about $0.05.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?A Google Slides add-on reached 1M installs; why did revenue halve while traffic held?
- ?Where do its 200k monthly visits come from?
- ?How did one add-on reach a million installs?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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