A home cleaning appointment platform's visits increased by nearly three times in three months, why did its revenue drop by half?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- Home cleaning appointment platform: enter postal code, select service and time, and you can make an appointment with an independent service provider to do cleaning, lawn mowing, car washing, snow removal or external wall washing.
- who is it for
- Homeowners, landlords, and Airbnb landlords who need home services, seasonal maintenance or rental house transfer cleaning.
- how does it charge
- No subscription, pay per order: cleaning is calculated by the hour, Ottawa reference price $35–42/hour + tax, final price based on actual time; lawn mowing, car washing, snow removal, and external washing are priced based on location and workload.
- business model
- Per-order charging service platform: money comes from one-to-one door-to-door service fees.
- Revenue over the past 12 months
- $162K
- Revenue for the past 30 days
- $6,888
- the highest single month
- $32.7K
- Listing price
- $600K
Accumulated $369K · profit margin 30%
Open evidenceFact · as of 2026-11-02
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-02
Provider-verified revenue signal ≠ audited company financials.
compared to the previous 30 days -0.7% · MRR is shown as "-" (no valid subscription)
Open evidenceFact · as of 2026-11-02
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-02
Provider-verified revenue signal ≠ audited company financials.
2026 year January · December only $8,717
2026-07-28 started selling · 1 quote
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site ezi.services2026 year July mid-to-late period released a batch of signed tutorials, visits increased from July 4,449 to September 12,141; monthly income during the same period dropped from $13,455 to $8,091. The top-ranked ones are DIY articles such as "how to wash the sofa yourself".
- form
- Website + mobile terminal
- customers
- Homeowners, landlords, Airbnb landlords
- charging
- Charged per order
- Starting price
- $35–42/hour (for reference)
- established
- 2020-06
- entity
- ezi services Inc. (Ottawa)
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-02.
- 01
The blog brought traffic up, but didn't bring orders up
2026 year July mid-to-late period released a batch of signed tutorials, visits increased from July 4,449 to September 12,141; monthly income during the same period dropped from $13,455 to $8,091. The top-ranked ones are DIY articles such as "how to wash the sofa yourself".
- 02
Five services cover four seasons, income follows the season
Winter snow removal, summer lawn care, year-round cleaning. In January, one month's revenue was $32,739, which accounts for about one-fifth of the total revenue for the past 12 months, and it is very likely that this is due to snow removal and post-holiday cleaning.
- 03
A two-sided platform needs to do two kinds of marketing: finding customers and finding service providers
About 15% of visits come from paid ads; Facebook can see posts recruiting cleaners with "be your own boss", the official website has "Work With Ezi" and certification entry at the footer.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?A home-services marketplace nearly tripled its visits in three months. Why did revenue halve?
- ?Where do its customers mainly come from?
- ?Traffic went up, so where did the money go?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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