A marketing attribution tool, how did it achieve cumulative $10,000,000 in revenue?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- A marketing attribution tool: it installs pixels on websites and tracks servers, matches ad clicks, CRM leads, and Stripe payments, calculates which ad led to a deal, and then feeds the deal data back to the ad platform.
- who is it for
- For growth and marketing operations teams in B2B SaaS companies that invest in advertising.
- how does it charge
- Two tiers: Core and Enterprise, both are custom quoted based on monthly pageviews, no public pricing.
- business model
- B2B SaaS subscription with custom quotes: priced based on traffic scale, high unit price.
- Revenue over the past 12 months
- $2.48M
- MRR
- $198K
- Paid subscription
- 276
- Cumulative revenue
- $10.17M
Profit margin for the past 30 days 90%
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
30 days +0.5%
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Average approximately $715/month per
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Founded in October 2020 · Publicly verified
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site www.cometly.comThe team that posts ads often cannot clearly tell which investment led to a deal, and the algorithm of the ad platform cannot learn accurately. Cometly connects this link from clicking to receiving payment. It accesses systems already used by clients such as HubSpot, Stripe, and Meta, and obtains leads from search through competitor replacement pages, blogs, and free calculators; deals are handled through sales quotes, and fees are charged based on monthly page views.
- form
- Web application + tracking pixels
- customers
- B2B SaaS marketing teams
- charging
- Subscription based on pageview quotes
- established
- 2020-10
- team
- US · Founder Grant Cooper
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-03.
- 01
The product itself is distribution: sending data back to ad platforms
Its core selling point is to feed conversion data back to Meta, Google, and LinkedIn through the Conversion API, allowing ad platform algorithms to learn more accurately; while listing on application markets such as HubSpot, Stripe, Webflow, and Zapier. Referral traffic accounts for 11.4%.
- 02
Specific numbers of well-known customers are more persuasive than functional introductions
The customer page features ClickFunnels ad return +31%, Trainual ad budget +40%, etc., and states that there are 3,000+ customers. The brand term "cometly" is searched 60,500 times per month, with direct access accounting for 57.7%.
- 03
Moving up: transitioning to B2B SaaS, going on MCP, but revenue remains flat for a year
The official website is changed to "AI attribution for B2B SaaS", public prices are cancelled and replaced with custom quotes, MCP is only available in the Enterprise version. 277 subscriptions average around $715/month each, but monthly revenue has remained between $180,000 and $220,000 for nearly 12 months.
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How did a marketing attribution tool reach $10M in lifetime revenue?
- ?Where do its customers mainly come from?
- ?Which moves can you copy directly?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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