A service that sends people to retrieve stolen bicycles, how does it collect $778,000 in a year?
Headline cites the Historical Research Snapshot. KPI strip is the Latest Revenue Snapshot.
Product at a glance
- what is it
- UK's bike recovery service: technicians install hidden GPS trackers on bikes or e-bikes at home, send people to chase if stolen, and provide backup insurance if not recovered.
- who is it for
- UK cyclists: commuters, families, racing cyclists and delivery riders.
- how does it charge
- Annual fee starting at £153 (equivalent to £12.75 per month), including tracker, home installation, 24-hour recovery and backup insurance; specific prices are quoted online based on the value of the bike.
- business model
- Hardware plus service annual subscription: install the tracker once and pay a protection fee every year.
- Revenue over the past 12 months
- $778K
- MRR
- $37.9K
- Active Subscriptions
- 380
- July 2026 revenue
- $108K
Total $1.5 million
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
30 days +49%
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Each about $74/month
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
Single month highest · August back to $55.7K
Open evidenceFact · as of 2026-11-03
Evidence type: Fact
Source: Latest Revenue Snapshot · provider payment sync
as of: 2026-11-03
Provider-verified revenue signal ≠ audited company financials.
MRR = current monthly recurring run rate · 30-Day revenue = what the provider recorded in the trailing 30 days. Timing, not extra revenue, is why a ratio can exceed 100%.
Summary
What kind of business is this
Visit site www.backpedal.coBBC One, Channel 4 Dispatches, Crime + Investigation have all followed its tracking team, and TechCrunch, BBC News have also reported on it. Direct access accounts for 37.6%, which is the largest channel.
- form
- Hardware + on-site service
- customers
- UK cyclists
- charging
- Annual subscription
- Starting price
- £153/year
- launch
- 2021-09
- team
- 2 founders · London
Core growth findings
Findings may cite earlier snapshots; header KPIs carry Fact and a revenue as-of date. Revenue as of 2026-11-03.
- 01
The pursuit itself is the best advertisement
BBC One, Channel 4 Dispatches, Crime + Investigation have all followed its tracking team, and TechCrunch, BBC News have also reported on it. Direct access accounts for 37.6%, which is the largest channel.
- 02
At the moment of buying a car, the service is sold
Wisper、Estarli, two electric vehicle brands, have its tracker installed at the time of leaving the factory, and PowUnity's certified dealerships also help install it. The total of recommended and alliance traffic is 16.6%.
- 03
It is insurance that is being sold, not a tracker
In 2023, it was a £8.99/month retrieval subscription, now it is £153/year and up, including Sundays' backup insurance package, the first sentence on the homepage is "the only insurance that can retrieve the car".
- Number tags
- FactStraight from the source
- DerivedCalculated from facts
- ClaimedSelf-reported, unverified
- EstimateOur reading
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- ?How does a service that sends agents after stolen bikes take $778k in a year?
- ?How do customers find an offline service like this?
- ?What exactly did it do, and what can you copy?
- 01The business
- 02Where customers come from
- 03Growth plays
- 04Social & community
- 05Timeline
- 06What to copy
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